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SyncMyOrders vs Custom Development

Compare using SyncMyOrders to building custom integrations in-house. Understand the true cost, timeline, and maintenance burden of custom development.

Feature SyncMyOrders Custom Development
Time to First Automation Hours to days 3-6 months typically
Upfront Cost From $60/month, no setup fees $50K-$200K+ development cost
Ongoing Maintenance Included — platform handles updates Developer time for fixes and updates
Business User Access Visual builder for non-technical users Requires developers for any changes
Error Handling Built-in retry, monitoring, alerts Must be built and maintained
Scalability Scales automatically Requires infrastructure management

Our Honest Take

Custom development gives you total control but at 10-50x the cost and timeline. SyncMyOrders provides 90% of the capability with 10% of the effort — and your team can modify workflows without waiting for developers.

The Build vs Buy Decision for Distribution Integration

Many distribution companies start with the assumption that custom development is the only way to connect their systems exactly the way they need. While custom code provides maximum flexibility, the true cost often exceeds expectations by 5-10x.

The Hidden Costs of Custom Development

Development Time

A typical custom integration project between an e-commerce platform and an ERP takes 3-6 months to develop, test, and deploy. During this time, your team continues losing hours to manual data entry.

Ongoing Maintenance

APIs change. Data formats evolve. Business rules shift. Each change requires developer time — and integration developers are expensive and hard to hire. What starts as a one-time project becomes an ongoing cost center.

Error Handling Complexity

Building robust error handling, retry logic, dead-letter queues, and monitoring dashboards from scratch is a project in itself. Most custom integrations start without these — and pay the price when orders get lost or data gets out of sync.

Where SyncMyOrders Delivers

Immediate Value

Connect your systems and build your first workflow in a day, not a quarter. Pre-built connectors for Business Central, Shopify, HubSpot, and more mean you’re not writing API code from scratch.

Business-Owned Workflows

When your operations team needs to modify a workflow — adding a new field mapping, changing order routing logic, or adding a notification — they can do it themselves in the visual builder. No developer ticket required.

Enterprise-Grade Reliability

SyncMyOrders includes built-in error handling, automatic retries, comprehensive audit logs, and real-time monitoring. These are the hardest parts of any integration to build well, and they come standard.

When Custom Development Still Makes Sense

  • You have truly unique data processing requirements that no platform can handle
  • You need sub-millisecond latency for high-frequency trading or real-time bidding
  • Your integration requires deep access to proprietary or legacy systems with no API

For the vast majority of distribution workflows — order sync, inventory management, invoicing, shipment tracking — a platform like SyncMyOrders delivers the same results at a fraction of the cost and timeline.

The Bottom Line

Choose SyncMyOrders if you want to automate your distribution workflows quickly, affordably, and with your operations team in control.

Choose Custom Development only if you have genuinely unique requirements that no platform can address, and you have the budget and development capacity for a multi-month project with ongoing maintenance.

Ready to see SyncMyOrders in action?

Book a personalized demo and see how SyncMyOrders compares for your specific use case.